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Canadian Road Show to Promote Tourism in India
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The Canadian Tourism Commission (CTC) will hold a road show, "Focus Canada-India", to promote Canada as a tourist destination for Indians.
The road show will take place from March 13-15, 2012 at Fairmont Jaipur, India. There will be 50 Canadian sellers including Provincial Tourism Boards, tour operators, hotels, lodges, attractions and 60 hosted Indian buyers attending the road show. Aiming to establish and facilitate networking and interactions between the buyers and sellers, Focus Canada-India hopes to attract more Indian visitors to Canada. Derek Galpin, Managing Director, CTC China and India, indicated that the Commission has spent USD$3 million to promote Canada as a destination for Indian tourists in the year 2012.
According to CTC, it will expand its campaign to more cities in India such as Bengaluru, Hyderabad, Chennai, Kolkata, and Amritsar.
"As most travel agents and tour operators in India are based in metro cities, we thought to organise our event at a city where the Indian buyers can stay away from their hometowns, and network. Last year, we had organised the road show in Goa", Mr. Galpin explained the road show's expansion.
Canadian destinations to be promoted will be very diverse and will including destinations like British Columbia, Monte Rio and Ontario in addition to Niagara Falls and Toronto.
Mr. Galpin revealed that the increase in the budget for promoting Canada to the Indian market was followed by expansion of the Canadian tourism market. Instead of focusing on traditional markets, CTC will concentrate on promotions and marketing campaigns in developing countries such as China, Brazil and India where there are continuous growth opportunities.
Canada hopes to welcome 135,000 tourists from India in 2012.
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