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Record Number of International Visitors to the UK in September
Updated on : Wed, 23 Nov 2011 13:00:00 GMT
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According to IPS data released this month, international visitor numbers and spending in the UK rose in September.
The figures show that there were 2.53 million arrivals to UK in September, an increase of 1 percent compared with September, 2010. Among those arrivals, UK holiday visits began to grow with a record of 970, 000 visits.
The overall visitor trend for 2011 was positive and surpassed 2010 figures. Despite the mixed figures during the peak months of July and August, the increase in number of international visitors to the UK in September was supported by the growth throughout the year. In addition to experiencing a record growth in holiday trips (up 5 percent), the UK has seen a dramatic spike in arrivals from North America (up 22 percent). The two factors have made total visits for the year so far go up three percent on 2010 levels.
In terms of visitor spending, £1.5 billion came in to the UK economy from overseas, which was slightly up by 7 percent on September 2010. The figures also show a growth in overall spend per visit ( up 4 percent) from the previous year, which has resulted in record earnings across Britain of £13.2 billion so far in 2011.
VisitBritain, the official tourism campaign created in 2003 to market Britain tourism image to the rest of the world, received £27 million to undertake a major brand building campaign in key overseas markets. This investment hopefully will help the national tourism agency promote the GREAT brand in major cities worldwide with an aim to increase number of overseas visitors to UK during the 2012 Olympics.
Tourism is the fifth largest industry in the UK and became Britain's third largest earner of foreign exchange. VisitBritain believes that tourism will potentially become one of the five fastest growing sectors of the UK economy in the years ahead, creating new jobs in the UK and economic growth.
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